their daily spend.
The Easyday tariff plan which is available to Etisalat's existing and prospective subscribers is activated once the subscriber reaches a certain threshold, allowing customers on the package to get low
tariffs to make all their national calls for the rest of the day. New subscribers can activate and enjoy the new tariff plan, by buying either an easycliq or easy starter line, and then opting-into the Easy
day plan to get lower call tariffs daily. For existing subscribers using the easycliq or easystarter packages, all they need to do is simply migrate to the new tariff plan. New and existing subscribers
can opt in by dialing *239*1#.
Explaining the tariff plan, Chief Commercial Officer, Etisalat Nigeria, Mr. Wael Ammar said "This is a unique tariff plan based on regressive billing such that when you have used up to a particular amount in a day, your call cost per second is instantly lowered. Once you opt-in to easyday, your tariff drops first to 40k/sec to all
networks. Once a subscriber then spends N50 in a day, either on calls, SMS or PAYG data, all subsequent calls will be charged at 20k/sec for the rest of the day " he said.
Giving reasons for the new tariff plan, Ammar said it was the product of months of intensive consumer research. "As a customer-centric brand, we are always in tune with the desires of our customers, and
will always go the extra mile to make sure that these desires are met," he said.
According to him, the research showed that customers not only want to enjoy low but transparent tariffs on their calls. "They have constantly asked for a regressive format whereby a premium is charged on the very first minute, with subsequent minutes made cheaper. This is what we are giving them with our new tariff plan, EasyDay," he added.
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